[cs_content][cs_section bg_image=”https://landmarkcreativeco.com/wp-content/uploads/2017/02/caitlin-horton-brand-design-business-strategy-home.jpg” parallax=”false” style=”margin: 25px 0px 0px;padding: 17% 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][cs_section bg_image=”https://landmarkcreativeco.com/wp-content/uploads/2016/07/horton-brand-strategy-header.jpg” parallax=”false” style=”margin: 0px;padding: 55px 0px;”][cs_row inner_container=”false” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]
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The Landmark Method is how we work alongside you to create a strong brand with a clear message – both in words and visuals. Our carefully crafted method provides you with the essential insights and tools you need to grow your business online and offline. The Landmark Method is for you if you’re looking for guidance and support in an organized, methodical, and no-fluff way that both teaches and empowers you.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto 10px;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_line style=”border-top-width: .05px;”][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://landmarkcreativeco.com/wp-content/uploads/2017/02/Landmark-Method-Brand-Exploration-Kit2-.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][x_gap size=”25px” class=”cs-hide-xl cs-hide-lg cs-hide-md cs-hide-sm”][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]Every Landmark Method project includes the Brand Exploration Kit. This 20+ page workbook guides you through exploring and strengthening each of the brand Landmarks we have identified as necessary elements for a strong brand identity:
Story: Inspire others when you confidently share the reason behind your work.
Goals: Clarify where you are now and where you want to be.
Customer: Create a message that connects with clients.
Offerings: Define what you sell and how you sell it.
Voice: Feel comfortable sharing your products and services with the world.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_line style=”border-top-width: 0.5px;”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://landmarkcreativeco.com/wp-content/uploads/2017/02/services-horton-brand-strategy-design-positioning1.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]
Additional customization like team discussion guides for organizations, updated marketing pieces, and art direction for brand photography and brand story videos are totally possible![/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]
A thoughtfully designed visual identity.
Primary and alternate logos, color palette, font selection, patterns and textures
Mood board.
Captures the energy and vibe of your brand’s visual identity
Custom Statement of Purpose.
Expresses what you do and why in one sentence
Professional business card design.
Starter cards are on the house
Social media graphics.
Fresh, on-brand profile and cover images
Comprehensive Brand Book.
Everything about your brand in one beautiful document
Strategic Connection Points.
Initial Brand Exploration Kit assessment and a final Ask Me Anything call
Unlimited support.
Share documents, ask questions, and more via Trello
Total About Page Makeover.
How to write an About page that connects with your ideal customer
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This process will help you develop a deep understanding of your business and empower you to create content your audience will love.[/cs_text][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][cs_text]
Brand Profile.
The story behind your business, a custom statement of purpose, brand keywords, and more…
Target Audience Profile.
Describes everything about your ideal client
Competitive Analysis.
Examines how you stand out from others in your market
Marketing Campaigns.
Three integrated concepts for moving your business forward
Email marketing plan.
Ideas for an opt-in incentive and email content for building your list
Content calendar.
Twelve months of blog topics inspired by your brand profile
Strategic Connection Points.
Initial Brand Exploration Kit assessment and a final Ask Me Anything call
Unlimited support.
Share documents, ask questions, and more via Trello
Total About Page Makeover.
How to write an About page that connects with your ideal customer[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_line style=”border-top-width: .5px;”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px;”][x_image type=”none” src=”https://landmarkcreativeco.com/wp-content/uploads/2017/02/services-horton-brand-strategy-business-coaching1.jpg” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][cs_text]
Investment level depends on your business’ strategic goals and level of support required to meet them.
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Customized Goals.
Areas of focus include understanding your target audience, brand positioning, pricing and packaging, what products and services to offer, business systems, strategic marketing, and online presence
Ongoing strategic Connection Points.
Get unstuck, assess results, and set goals
Connection Point worksheets.
Track your insights and record action items
Weekly Recaps.
Digital debrief of what’s working and what needs tweaking
Graphic design support.
Visuals that help you meet business goals
Unlimited support.
Share documents, ask questions, and more via Trello
Total About Page Makeover.
How to write an About page that connects with your ideal customer[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_line style=”border-top-width: 0.5px;”][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” style=”margin: 25px 0px 55px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_image type=”none” src=”https://landmarkcreativeco.com/wp-content/uploads/2017/02/Horton-Brand-Strategy-View-Portfolio.gif” alt=”” link=”true” href=”https://landmarkcreativeco.com/portfolio” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][/cs_row][/cs_section][/cs_content]
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